Human Billboards: A Unique Advertising Strategy in Dubai, UAE

Have you ever noticed someone carrying a signboard that instantly caught your eye? This innovative advertising UAE strategy is known as human billboards. It is quickly becoming popular in Dubai, UAE, with big and small businesses using it as an effective marketing tool. Dubai offers the perfect space for such unique campaigns with its bustling streets and commercial atmosphere. 

This post discusses human billboards Dubai, covering their effectiveness and how they provide value to a brand. 

What Are Human Billboards?

A human billboard signifies someone who performs brand promotions through their body or clothing. People bring brand exposure to life by displaying signs and wearing promotional garments or carrying lighted displays. As opposed to standard billboards, human billboards engage with customers directly to build stronger brand memories.

Nowadays, every industry is adopting this innovative advertising UAE method. People resemble moving signs to promote brands in busy spaces throughout Dubai, such as shopping centres and tourist areas. For instance, automobile service providers use trained staff members at petrol stop locations to directly engage car owners as street brand ambassadors. 

Benefits of Human Billboards

Human billboards Dubai generate multiple advantages for brands that use them.

Creates Direct Connections

You can build better audience connections by using human billboards. Unlike regular business promotions they create live interactions which produce deeper brand impact. A personal connection between the audience and human billboard ads adds important value in a market where multiple brands fight for attention.

Strategic Location Selection

With human billboards, you are not stuck with a specific location. They can move and walk around based on where footfall is high. Due to visitor density, The Dubai Mall offer perfect locations for human billboards Dubai. You achieve better brand exposure by placing human billboard operators in busy locations.

Cost-Effective Advertising

The human billboard format saves companies money compared to their television or newspaper ad investments. Using these marketing tools saves costs yet allows brands to target many people.

Customised Branding

Brands use human billboards to display branded items and messages according to their company design. Designing the billboard in your brand colours and aesthetics helps create an impression. Sticking to one promotion pattern helps customers better remember your company.

Better Engagement

This effective yet innovative advertising UAE method helps brand promotion by giving away promotional materials to create audience participation. When people interact with a human billboard, they are more likely to take action.

How Human Billboards Stand Out in Dubai

Dubai's reputation for creative advertising makes human billboards capture people's attention better than other options. As per reports, businesses have reported an approx. 86% consumer response rate to billboards in Dubai. Dubai's human billboards create a better impact because people can interact with them. People naturally gravitate toward a human billboard that moves and talks above all other static promotions.

A live and moving advertisement can help advertise family events at Dubai Parks and Resorts while walking with a unique costume. Your company stands out when you use this innovative advertising UAE technique because people want to talk about it.

Dubai's mix of residents and tourists combined with its need for experiential marketing make human billboard advertising a great choice for this city. Experiential advertising connects well with Dubai's marketing approach, which makes the strategy popular among companies that want to make a statement.

Through human billboards, businesses can advertise their products to specific groups of people in particular city sections. Food delivery services can hire promoters to stand in front of homes near Jumeirah and Al Barsha to reach local families.

How to Plan a Human Billboard Campaign

This section explains how to set up human billboard promotions in Dubai

• Know Your Audience: Study who makes up your target market group and what they like to do. For example, when promoting fitness brand products, you should hire active people at fitness centres to support your product marketing.
• Choose Proper Locations: Place your human billboards Dubai campaign in busy public areas such as Downtown Dubai or around public transport stations and JBR Walk. Securing approvals for these areas is essential.
• Train the Staff: Your human billboard staff members need training in effective public interactions. Your staff needs written information about your brand to deliver our message correctly.
• Be Creative: Make your campaign stand out through attractive designs, catchy phrases, and live shows. Creative work succeeds in Dubai because of its well-accustomed audience.
• Track Impact: Use performance indicators, including visitor rates and social media interactions, together with coupon redemption rates to gauge your promotion success. This data helps refine future campaigns.

Challenges and Considerations

While this innovative advertising UAE technique offers numerous advantages, it's essential to address certain challenges:

Weather Conditions

A major challenge with human billboards is weather. Dubai's harsh weather poses problems for outdoor promotional activities. Human billboards need proper clothing support as well as access to water and shaded relaxation spaces.

Your Company Must Follow Legal Rules and Permit Standards

Make sure your marketing follows the rules that govern ads within local areas. You need official marketing authorisation to prevent financial consequences and interruptions.

Measuring ROI

It is hard to measure how well human billboard campaigns work. A solution to track conversions involves assigning special discount codes for people to scan.

The Advantage of Social Media

You can also use the power of social media to enhance your campaign outcome. This effective strategy combines the best of on-ground and digital advertising for optimal results. Social media helps Dubai's human billboard campaigns reach a wider audience. Here's how:

Encourage User-Generated Content

Encourage customers to post photos of your human billboards to their social media feeds, especially Instagram and TikTok. Each customer, even if they are not an influencer, has a following on their social network, which might comprise your target audience. When they share your human billboards, the scope of reaching this section of people increases. It also paves the way to reach an untapped sector of potential customers. Moreover, when a customer shares something, it acts as a review and more credible feedback of your brand. 

Collaborate with Influencers

Team up with local social media personalities to raise your brand's media value and public trust. When they create content interacting with your brand's human billboard, chances are their followers will visit that area for a similar interaction. It helps reach a wider section of people, even across borders. This method also helps create brand awareness and credibility. 

Create Hashtag Campaigns

The value of hashtags in digital marketing cannot be emphasised enough. Using hashtags ensures that you use the benefits of social media marketing in your human billboard campaign. Try memorable hashtags to measure and boost your online market efforts. Add these in the billboard creative as well. When someone who sees your hashtag on the billboard comes across the same on social media, or vice versa, it will create a recall action and make them remember your brand.

Conclusion

Human billboards Dubai campaigns give businesses better results at lower costs in their market competition. A business can leave lasting impressions on customers when they use well-chosen spaces along with unique designs paired with direct person-to-person connections. No matter if you operate in Dubai or around the world your human advertising campaign will connect you with the diverse audiences of this city. 

Share this blog among your network to build a discussion about non-traditional advertising techniques in Dubai. It might offer you even more ideas, and you might help out someone looking for something as unique as the topic discussed. 

So, if you are ready to take your advertising to the next level, contact us to get customised outdoor advertising services that meet your requirements in Dubai or the United Arab Emirates.