⦿ RADIO SHOMA 93.4
South Asian community
represents one of the largest and most economically active populations in the UAE
If your brand wants to reach Hindi and Urdu-speaking audiences in the UAE, advertising on Radio Shoma 93.4 is one of the most direct and powerful ways to do it. DataMySite helps you plan, produce, and run effective radio campaigns on this platform with full end-to-end support.

Why Advertise on Radio Shoma 93.4 FM?
Radio Shoma 93.4 FM has earned consistent loyalty among the South Asian diaspora in the UAE. Here is why it is a smart advertising choice:
- Reaches a massive South Asian listener base including Indians, Pakistanis, Sri Lankans, and Bangladeshis
- Broadcasts in Hindi and Urdu, the most widely spoken South Asian languages in the UAE
- Strong listenership among working professionals, blue-collar workers, and business owners
- Popular Bollywood music format keeps listeners engaged for extended periods
- Trusted news and cultural segments build a loyal daily audience
- Very cost-effective for reaching a community that is often underserved by mainstream advertising
Our Clients
At DataMySite, we are proud to partner with a diverse range of clients across various industries, from startups to established global brands.
Case Studies
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Who Listens to Radio Shoma 93.4?
Radio Shoma 93.4 FM serves a broad cross-section of the South Asian community in the UAE:
- Indian and Pakistani professionals working in corporate, medical, and IT sectors
- South Asian business owners and entrepreneurs running SMEs across the UAE
- Blue-collar and semi-skilled workers from India, Pakistan, Nepal, and Bangladesh
- South Asian families tuning in for entertainment, music, and news from back home
- Young adults aged 18 to 35 who enjoy Bollywood music and popular Hindi content
Ad Formats Available on Radio Shoma 93.4
Through DataMySite, you can run a range of advertising formats on Radio Shoma 93.4 FM to match your campaign objectives:
- Spot Ads: 15, 30, or 60-second commercial breaks broadcast throughout the day
- Sponsored Bollywood Countdowns: Align your brand with popular music chart shows
- Live Presenter Endorsements: Trusted Hindi and Urdu-speaking hosts personally recommend your product
- Festival and Holiday Campaigns: Dedicated packages for Diwali, Eid, Holi, and Independence Day
- Community Announcement Spots: Ideal for events, new store openings, and limited-time offers
How DataMySite Delivers Your Radio Shoma 93.4 Campaign
We make sure your campaign connects with the right audience in the right language and tone:
- Campaign Strategy: We plan your campaign around the listening habits and preferences of South Asian audiences in the UAE
- Hindi and Urdu Scriptwriting: Our team writes authentic scripts in conversational Hindi or Urdu that feel natural to the audience
- Multilingual Voice Production: Professional voice artists record your ad with the right accent, energy, and emotion
- Prime Time Booking: We secure peak slots during morning commute, lunch hours, and evening drive times
- Performance Reporting: We track response rates and provide clear campaign insights after broadcast
Industries That Perform Best on Radio Shoma 93.4
Brands targeting South Asian consumers in the UAE see excellent results with Radio Shoma 93.4 advertising, especially in:
- Money transfer and remittance services
- Telecom plans and mobile phone deals
- South Asian grocery stores and food brands
- Real estate targeting South Asian investors and renters
- Gold jewellery, wedding services, and cultural fashion
- Healthcare clinics with multilingual staff
- Travel agencies offering India and Pakistan route packages
- Education, professional training, and certification programmes
Reach Dubai's South Asian Community
Through Radio Shoma 93.4
Radio Shoma 93.4 FM gives your brand a direct line to one of the UAE's largest and most engaged consumer communities. With DataMySite managing your campaign, you get professional creative production, smart scheduling, and clear reporting — all in one place.
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What’s Going On in the Industry?
Frequently Asked Questions
Can you produce ads in both Hindi and Urdu?
Yes. DataMySite produces ads in Hindi, Urdu, or both, depending on your target audience. Our creative team understands the subtle differences in tone, vocabulary, and cultural context between the two languages.
Is Radio Shoma 93.4 available outside Dubai?
Radio Shoma 93.4 FM broadcasts across the UAE, which means your ad can reach listeners in Sharjah, Abu Dhabi, Ajman, and other emirates where large South Asian communities reside.
What is the minimum budget to start a campaign?
Budget requirements vary based on frequency, time slots, and campaign duration. Contact DataMySite for a free quote. We offer flexible packages suitable for small businesses and large brands alike.






















