What is OTT Advertising and Why It Matters in Dubai, UAE?

In the recent past, OTT advertising in Dubai has been the most impactful channel through which any brand can reach out to its public. This is due to the increasing demand for OTT platforms and the people's attention towards them for TV shows. 

Companies have realised that this is the new method through which they can target their customers. Just imagine the amount of streaming ads in the UAE you see while you are running on free movie streaming. Therefore, you get both the advertising and the brand to reach out at the same place without any problems. 

This article will discuss what OTT advertising is, what advantages it presents, and the reason why OTT has vast potential in this changing UAE market.

Grab Details About OTT Advertising in Dubai

Starting from this, we can say that OTTs are a positive way to run advertisements directly through streaming services. You will find a lot of them available online, such as Netflix, Amazon Prime, Disney+, etc. Regionally popular ones in Dubai include Shahid and StarzPlay, which streams local shows and sports. 

Since OTT does not depend on traditional televisions, it uses digital technology to stream ads in the UAE. Moreover, it targets advertisements specifically based on local tastes and targeting specific demographics, interests, and viewing habits. 

OTT advertising in Dubai allows brands to reach viewers with non-skippable customised adverts for viewers. No matter the device you are using, it becomes simpler and a lot easier to reach the customers and try to put them through the sales funnel. Such a targeted approach also allows you to get higher engagement from people who need your service. 

Let us just take an example regarding this: suppose you need to buy a sweatshirt. You would find a similar advertisement for clothing in your OTT service and might try a Google search for it. Once you are fully satisfied with the product, it is yours to take. 

Rise of OTT Platforms in Dubai and UAE

Due to the increased streaming service requests and the increase in popularity of OTT platforms, penetration of such OTT advertising in Dubai is the highest. More and more shows and even sports are attracting the youth in Dubai to use streaming services, making way for brands as a hotspot for connecting customers. 

However, there is something that you must note: Advertising must be ethical and non-disturbing; otherwise, bounce rates can be higher. For example, you cannot charge your customers with advertisements every 2-3 minutes while streaming. 

It is not very pleasant and must be avoided at all costs; you want your brand to be recognised first. Multiple advertising does not ensure that your clients will try your products, but they might reject it on their end. 

Thus, the use of streaming services provides a good opportunity for the company to target and segment its ads. Online OTT advertising in Dubai must be done in a way that is mutually inclusive and non-disturbing. 

Why Are Brands Targeting OTT Advertising in Dubai?

When it comes to comparison with other kinds of advertisements, OTT advertisements in Dubai have a lot of benefits. The major advantages are as follows:

1. Precise Targeting

Targeted streaming ads in the UAE are a new way forward to provide ads which are based on the following: 

• User Behaviour 
• Demographics 
• Location
• Interests of the Customers 

So you can understand that when brands are targeting these specific denominations, they can design a successful campaign. Therefore, the brands can resonate with the audience and offer proper solutions through OTT advertising in Dubai. Moreover, precise targeting is the first phase of a successful conversion strategy. 

2. Higher Engagement rates.

Unlike the ads on traditional television, streaming ads in Dubai rarely go through skipping or being looked over. Also, due to the fact that they stream the services, a viewer's interest would keep engaging with the advertisement. It would ultimately result in a higher rate of recall for advertisements. 

The concept is very simple: if you want to have a doorstep delivery of milk, for example, the company can effectively infiltrate the minds of the audience catering to the same. The audience remembers the advertisement for a longer time and even tries to use their service as it is a personalised message.  

3. Measurable Result

Analytics allows brands to track their campaign in real time. OTT has metrics like impressions, clicks, completion rates, and engagements, which businesses use in campaign analysis. This is important as when the campaign ends, the campaign results can be used for further analysis and brand targeting. 

4. Cost-Effectiveness

As opposed to traditional advertising, OTT advertising in Dubai is comparatively cheaper. The ads allow companies to spend intelligently and put more money toward the valued audience segments. Therefore, you can get more targeted advertisements that resonate at half the cost than marketing via television randomly. 

5. Cross Device Reach

With the OTT platform available on smart TVs, smartphones, and tablets, brands will reach and connect with users, irrespective of location. The multi-device approach, therefore, ensures campaigns executed at various touch-points increase their visibility and effectiveness.

Importance of OTT Platforms in Dubai as a Conversion Strategy

Dubai leverages OTT advertising, which helps customers connect directly with brands. Moreover, the OTT platforms are important for a campaign, as they offer the following: 

1. Diversification and Digital Connectivity

Dubai features a diverse population, with a mixture of locals and foreigners from around the world visiting it. Each of these segments of the audience has distinct preferences and consumption patterns of content. 

Brands can specifically target OTT advertising in Dubai toward these differentiated groups so it can make sense and resonate. With the internet and mobile penetration being relatively high, OTT is quite an efficient digital advertising platform.

2. Quality Content Demand

Preferred audiences in the UAE desire quality content, and that is where OTT steps in by providing massive catalogues of international and regional content. Streaming ads in the UAE helps brands maintain high visibility amongst audiences who are seeking premium experiences.

3. Transition from Traditional Television to Streaming

Traditional television networks are relevant, but that is catering to different segments at once. However, younger audiences have been shown to get most of their screen time throughout the day from their mobile phones. 

OTT advertising in Dubai through applications for streaming makes it easier for brands to connect with younger audiences. Thus, the brands can easily populate the content in the minds of the young generation to get high-quality clients or guarantee a conversion. 

Smart Strategies for Effective OTT Advertising in Dubai

To ensure that OTT campaigns are run to their full potential, brands can do the following:

1. Data-Driven Insights

Analytics and audience data will be used to deliver key demographics, viewing habits, and preferences. This will be useful in coming up with a target campaign that resonates well with your target audience.

2. Creative Storytelling

There is a growing interest in high-quality ad content that will stir up an interest in the viewers. Always try to invest yourself or your brand in creative storytelling that can easily deliver your brand's message effectively. The campaign must be designed in a way so that you are able to capture your brand's emotion and resonate with customer demands. 

3. Experiment with the Format

Streaming ads in the UAE can be done in association with different formats, including pre-roll, mid-roll, and post-roll ads. Experiment to discover which one suits your brand and campaign objectives.

4. Localisation

Localise your ads to the culture, language, and values of the local audience. Dubai is a culturally sensitive space, and cultural relevance has an immense weight in the case of ad performance.

5. Test and Optimise

Campaign performance should be monitored and modified on an ongoing basis based on knowledge gained. A/B testing will help refine different types of creatives, messaging, and formats to obtain a better outcome.

Conclusion

OTT advertising in Dubai is going to provide a radical shift in how brands connect with people in the UAE. Every campaign must be designed as per the brand's unique message and deliver targeted messages to them. A measurable campaign is also another factor that needs to be facilitated among Dubai-based businesses. 

When you are able to understand your customers, you can apply the nuances properly and opt for streaming ads in the UAE, which are hyper-personalised to the extent. OTT platforms are the perfect avenue for you to reach today's digitally connected customers. 

Using the right strategy helps your brand to stay aligned and cater to the needs of the customers effectively.