Dominate the Skyline: Billboard Ads That Command Attention!

Over the last many decades, one has seen billboard ads making a lasting impression on the consumers’ mind. If designed well, a billboard ad can make people stop in their tracks and admire what is in front of them. While well-established organizations keep investing in billboard ads to promote themselves, newly set-up companies take a lot of pride when they see themselves being represented on large billboards.

When a billboard ad registers a solid impact, others want to emulate it. While seeking inspiration from a popular billboard ad, you can still do something which is original and impactful. Deriving or doing something around an already existing idea is not a bad thing as long as you can do something innovative with it. 

Here Are Some of the Different Types of Billboards You Can Choose From

Distance Billboard

Sometimes, simple information triumphs over elaborate design. Restaurants set up along the highways want passers-by to know about them and stop by for a meal. Many a time, such restaurants go unnoticed by people driving at a high speed on the highways. To ensure more people visit them, restaurants put up billboards that let passers-by know how far or close they are. 

A billboard of this nature, in a way, is a kilometre done more creatively. An example of this could be, “Hungry? We are just 5 miles away!”. When a passer-by, who wants to have food, sees such a billboard, they make it a point to slow down after a few miles and visit the restaurant to have a meal. 

While the billboard should give passers-by an idea about how far they are away from the restaurant, it should also have some creative elements that catch their attention instantly. A billboard about a restaurant on the highway, for instance, could have an aesthetically pleasant image of a food item that lures passers-by. 

Illuminated Billboard

When you are planning to advertise your brand on billboards in Dubai, the one thing you need to get some information on is traffic frequency. If the billboard you want to put up an advertisement on is right next to a highway which is mostly frequented by people during the night, it would be advisable to opt for illuminated billboards.

A while back, a luxury automobile manufacturing brand used illuminated billboards to advertise its new fleet of electric vehicles. It was impossible to ignore the glow-effect billboard at night. It caught the attention of a large number of people, who also praised the brand for coming up with such an innovative billboard advertising technique. 

Illuminated billboards prove to be the perfect fit for automobile companies. One associates cars and bikes with sophistication. Just like the products they advertise, the illuminated billboards boast of a certain sleekness. When the product and the advertising platform complement each other, the campaign makes a lasting impact on the consumers.

Humorous Billboard

A good joke or a clever image evoking humour always does the trick. When one makes a list of billboards in Dubai that have created an impact over the years, you will realize the one element that was common to a lot of them was humour. These were billboards that left an impression owing to being clever and managing to tickle one’s funny bone.

While humorous billboards always made an impact, they are valued even higher today. If a billboard features a very funny image or a smart one-liner, people take pictures of it and make it go viral on social media. Such billboards, apart from making their presence felt in the offline world, also make a lot of noise in the online space. 

When you decide to invest in advertising of this type, you should ensure the joke, text or image you are using lands well. If the joke is not funny or the image appears dull, all the money you put in billboard ads will go to waste. Before putting up the content on the billboard, you could run it through some people to know whether it is actually funny or not. 

24-Hour Digital Billboard

A while back, a leading food outlet chain started putting up digital hoardings that were designed to convey to people that they are open and serve their customers twenty-four hours a day. The billboard had an active digital clock displayed prominently and was extremely innovative, to say the least. 

24-hour digital billboards are mostly designed to cater to late-night drivers or those who wish to have a quick meal late in the night. A digital billboard lights up very well, and that is the reason why it is seen prominently by a large number of people. If you are using different types of lights, make sure the combination works well.

Such billboards are characterized by their minimalistic design. While advertising something on a 24-hour digital billboard, you must make it a point to ensure that everything that is a part of it, including text and lighting, contributes towards conveying a message that has clarity. These billboards are largely preferred by brands that offer something that makes the lives of people more convenient. 

Bizarre Billboard

Sometimes, to stand out in a crowd, you have to do something unique, whimsical, and bizarre. When a road is lined with countless billboards, you tend to notice the one that offers something fresh and different. The content or design of the billboard should be so bizarre that passers-by cannot help but notice it. 

A while back, an electronics manufacturing company came up with a bizarre billboard to promote its nose hair trimmer. It put up a cartoon of an elderly man and showed unusually long strands of hair coming out of his nostrils. It was a comical image that instantly grabbed one’s attention. More importantly, it gave one a clear idea about what the product does.

While creating some ‘bizarre’ content for a billboard, make sure you do not do anything that ends up offending people or hurting somebody’s sentiments. There are times when trying to do something bizarre has backfired for companies. It would be wise to create something that shocks people but also compels them to engage with the brand. 

Directional Billboard

Sometimes, people want to visit a particular store but do not know how to reach it. In such a situation, directional billboards prove to be extremely useful. A directional billboard, as the name suggests, is supposed to lead or direct you to a particular place. In a lot of ways, a directional billboard acts as a guide for a potential customer.

One of the things an advertisement needs to do is implore people to take action and invest in a product or service. A directional billboard does this very effectively. By telling passers-by how to reach a store or how long it will take for them to get there, it is leading them towards investing in a product or service.

A multinational furniture company has seen the benefits of investing in directional billboards. It customized billboard ads in a way that they catered to local pedestrians. To make an impact in high-traffic locations, it is important to ensure that these billboards feature a minimalistic and simple design. 

3D Billboards

Just like the rest of the world, many billboard ads in Dubai are the ones featuring 3D effects. In such billboards, you will see many elements that one comes across in classic billboards. The one thing that separates them from traditional billboards is the fact that they are made with 3D technology. Needless to say, they offer a more immersive visual experience than traditional billboards.

In many parts of the world, 3D billboards are used more extensively than traditional ones. This is one space where many brands have done a lot of interesting experiments. A while back, a popular beverage brand rolled out the first 3D robotic billboard in the world. It comprised a vast number of LED panels that contributed towards making the advertisement highly immersive. 

3D visualization enables the audience to experience the product or service being advertised in a simulated manner. In today’s times, one can see brands experimenting with a variety of 3D billboards. A transparent 3D billboard is known for blending seamlessly with the surroundings. 3D billboards can prove to be highly engaging and implore the audience to invest immediately. 

Conclusion 

A great billboard ad is one that is driven by engaging content. If the content is strong, the size of the billboard will amplify it further and ensure that it gets enough eyeballs. Billboard advertising has been an integral part of businesses based in Dubai and UAE. 

From classic painted billboards to scented billboards that familiarize you with the scent or flavour of the brand, billboard advertising has come a long way. If you are struggling with choosing the right billboard for your brand or not able to create the right content for it, we can assist you in the same. For years, we have helped brands drive their business forward with the help of billboard advertising.