Star Power for Your Brand: Celebrity Endorsements Now!

You must have seen many businesses use celebrity marketing to promote their offerings in Dubai in recent times. The main reason behind such choices is the immense impact star power can have on a company’s popularity. When you associate your company’s name with a famous Bollywood star or ace sportsperson, you get instant recognition. Those stars testify to your brand’s credibility and enhance its mass appeal. 

This write-up discusses various aspects of celeb endorsements in Dubai. Reading through the article will let you understand what makes celebrities one of the most effective marketing tools. 

Why Businesses in Dubai Want Bollywood Celebrities to Endorse Their Brand?

Bollywood celebrities enjoy extreme popularity in Dubai thanks to the city’s ever-increasing population of movie-goers. The city is home to a large number of Indians and Pakistanis. These people along with their non-Hindi speaking friends and colleagues watch Hindi movies pretty regularly. The trend automatically makes Bollywood actors and actresses some of the most known faces in this part of the world. 

What’s more, these people tend to believe that every product endorsed by the stars is the best one available on the market. As a result, the Bollywood biggies become the automatic choices when it comes to celebrity endorsements. Keep reading to know more:

• Bollywood Has an Incredible Reach: You are wrong if you believe that Bollywood can attract only the South Asian population. It has the power to enchant people from every corner of the globe including the natives of Dubai. As a result, you can penetrate a multicultural audience easily by preparing ad campaigns supported by Bollywood stars. 
• Bollywood Will Make People Trust Your Brand: It will not be an exaggeration if one says that Bollywood stars don’t have fans. The right word for people following these celebrities would be “devotees”. The same can be said about popular sportspersons. So, when you launch ad campaigns featuring these big names, what you will get in return is an excited and devoted consumer base.  
• Bollywood Makes Social Networking Easier: Today a business cannot excel without being popular on social media. In other words, a brand’s worth is often judged by the number of social media followers it has. 

When you rely on celebrity marketing, getting followers on top social media platforms organically becomes a lot easier. That’s because Bollywood stars are some of the most followed people on social media. 

• Bollywood Is Synonymous with Lifestyle and Luxury: If you are looking for your brand to become popular among the youth, there’s no better way of doing that than using ad campaigns featuring movie stars. That’s because it’s easy to attract young individuals with beauty, glamour, aspirations, and luxury, qualities you can associate with Bollywood celebrities. 

Who Should Use Star Power to Promote Their Business? 

When doing business in Dubai, expect star power to benefit you irrespective of the industry you belong to. However, some sectors find celebrity endorsements more beneficial than others. 

• Real Estate: The past few years have seen real estate in Dubai become extremely popular globally. Realtors managed to generate great sales figures not only because of the great prospects these properties have. Another factor that played a crucial role in this upsurge is constant marketing by Bollywood celebrities. You will even see famous sports stars promote luxurious apartments and villas in Dubai. 
• Luxury and Fashion Brands: If you own a luxury or fashion brand, you must showcase your products in a way so that they look appealing, expensive, and of course trendy. Who else can justify your demands better than a movie star or an ace cricketer? As a result, celebrity marketing campaigns are common in this industry.  
• Tourism and Hospitality: For years, hotels, airlines, and tour operators have been hiring Bollywood stars for promotions. The trend remains the same even today as you will see many top actors from the Indian film industry join marketing campaigns for cruise ships, popular hotels and resorts in Dubai, and so on. 
• Consumer Goods: You can increase the reach of personal care and skin care products significantly through celebrity endorsements. People who stay in the limelight take extra care of their skin, hair, and overall appearance. This makes them perfect candidates for promoting skin and personal care products. Other examples of consumer goods that require celebrities for promotion are food and beverage.
• Automakers: It is common for luxury automakers and high-end vehicle dealers in Dubai to contact Bollywood stars. When these high net-worth individuals pose in front of expensive cars, onlookers instantly develop aspirations to have a similar lifestyle. 
• Electronics Goods: As you drive through the streets of Dubai, you will come across large billboards featuring Bollywood stars. These stars sell electronic goods like mobile phones, tablets, home appliances, and various other gadgets in the majority of those ads. 

How to Pick the Right Star for Your Brand? 

If you want celebrity marketing to bring you great results, you must pick the right star to promote your brand. You should never end up working with someone whose image and audience don’t match the core identity of your brand. In other words, the celebrity promoting your brand must have a similar audience as yours. 

• Identify Your Target Audience: You must know what kind of people you want to have as your customers. If you don’t know your target audience, you will never be able to identify the right tool to reach it i.e., the most suitable celebrity. 

For instance, if you own a perfume brand, it would be wise to have a top actor or actress to promote it than a sportsperson. Similarly, having a sportsperson as your brand ambassador will be wiser when you are trying to sell a fitness product or gym membership. 

• Know Your Brand: For effective celebrity endorsements, you must know your brand well. For that, you must know your brand’s values, vision, and mission. This knowledge will let you find a celebrity who can match the standard of your brand. 
• Shortlist Celebrities: Based on your target audience and brand’s vision, you must shortlist a few potential celebrities. Keep the list short to avoid confusion. The list should consist of names with a strong connection with the industry you belong to. 
• Make the Final Selection: Next, begin your research on the public image of shortlisted celebrities. It would be good if you could work with a celebrity with a great reputation. However, what’s even more important is that your brand ambassador’s image aligns with that of your brand. 

For best results, consider creating your celebrity marketing campaign with someone with great social media reach. Check the person’s follower count and find out how well he or she can interact with his or her audience. Checking the endorsement history of celebrities and associated data is also important to know their success rate. 

• Hire Professionals: Running a business and simultaneously hunting for a celebrity to promote your brand can be difficult. The easiest way to beat this issue is by hiring a professional to do the job on your behalf. Ideally, you should hire a company offering celebrity marketing services for the job. The company must be represented by marketing excerpts with experience in serving Dubai-based businesses. 

Conclusion 

Celebrity endorsements have become a necessity for modern-day businesses. However, for this strategy to yield great results, you must know the right process for choosing a celebrity. The job is not easy. You may struggle to find the best bait for your audience with many celebrities around you. Thus, seeking professional assistance should be the way to go.